Read more> Julie Rodriguez | Interior Designer & Home Stager “Keep it simple stupid” allows me to build an easily identifiable and marketable brand. So many trucks swing for the fences, they feel that just because they can and have the talent that they should… But I believe that all steps, even small ones like adding gravy or hash browns, are still a step in a unfocused direction… and small steps add up to big steps and can drown you in work if not careful. These are all good ideas, but by specifically narrowing my focus I was able to keep my overhead down and to keep this as a one-man job. On my biscuit truck I could have done a side of gravy or hash browns. KISS – Keep it simple stupid… What I mean by that, keeping it small and manageable and staying focused on the desired outcome. Simplicity is the ultimate competitive weapon.Do you have a favorite dialogue, lyric, quote or affirmation? Please share with us below. He was a proponent of simplicity and was against complexity. But it is worth it in the end, because once you get there, you can move mountains.” You have to work hard to get your thinking clean to make it simple. Don’t do anything and everything will turn complicated. We are the biggest startup on the planet.”īeing complicated is really simple. He once said, “You know how many committees we have at Apple? Zero. He liked working as a small company because it is where he believed things could be simple and something powerful could be created. You weren’t allowed to do fancy presentations or come up with complex processes or just use complex language. If anyone exhibited behavior of a big business, Steve would hate it. Nobody says, and I don’t think anybody will say, ‘let me get my ASUS Transformer Book T100TA’ or ‘let me get my K200MA’. To give you an example here are some of the names of HP laptops:ĪSUS has taken it a step ahead, and here are some of the names of its laptop models:Įverything is a Mac. Names matter and they should be far simpler. He used to say, “Perfection is achieved not when there is nothing left to add, but when there is nothing left to remove.”
#KEEP IT SIMPLE QUOTES PRO#
He decided that Apple will make only four things – home version and pro version of laptop and desktop – and build them well. He decided to kill almost our entire product line. Steve’s challenge was that Apple was making 20 distinct products when he came back in 1997. Only choice one has to make is whether he/she wants a thin one or a little thicker and more powerful one? And Apple makes more money than Dell and HP combined. Apple gives its laptop customers very few choices. It does too many things and complicates decision for customers. Product proliferation creates complexity.ĭell gives customers 26 laptop choices, HP gives 41. “Innovation is saying no to a thousand things.” – Steve Jobsĭon’t have too many products. People find it difficult to control and end up creating complicated products for their customers. People try to get too many things, too many features in their products.
And if people love Apple, we can stand through this bad time because they will love Apple even through those times.
Steve used to believe that someday some unforeseen and uncontrollable bad thing might just happen. Apple will be able to withstand when bad times come.Their friends and families will buy Apple products. If people love Apple, they will tell their friends and family about it.If people are attached to Apple, they will keep buying Apple products.They have to feel an emotional connection with Apple. Steve always felt that our job is to get people to love Apple. And I will share why it is important and how you can achieve simplicity.Ĭustomers love simplicity. You need a good product with advanced capabilities and high usability, but you need to make that accessible to people in a simple way. Simplicity works because the world is complicated and when you do something simple, it stands out. I go around convincing people that simplicity is a good thing. One stark difference was that at all these companies we spent a lot of time trying to do a lot of things, putting a lot of analysis into it but actually less work got done. I have also worked with Dell, IBM, BMW, and Intel. I worked eight years at Next and four years at Apple with Steve Jobs, and that’s where I developed the appreciation for simplicity. He never created a product before thinking about how he is going to market it. Simplicity is the biggest power and Apple is proof of it.
To keep it simple for all of you and to try and do justice to Ken’s talk, here are the powerful excerpts:
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